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Alphabet Seeks More Investors in 20-for-1 Stock Split

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(Bloomberg) — Alphabet Inc. announced a 20-for-1 stock split in the form of a one-time special stock dividend, aiming to draw a wider audience for its shares.

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“The reason for the split is it makes our shares more accessible,” Ruth Porat, Alphabet’s chief financial officer, said in a conference call with television anchors. “We thought it made sense to do.”

The new class of retail investors often weigh affordability and brand recognition when deciding which stocks to buy. Alphabet has been at a disadvantage, as its stock is expensive and uses the name of a holding company, rather than the globally recognized brand, Google.

The stock split could lead to Alphabet’s listing on the Dow Jones Industrial Average, one of the most commonly quoted indexes that holds 30 blue-chip companies. It could also help the company on its path to cross a $2 trillion market cap.

As part of the stock split, Google’s parent will give $0.001 for each share of the company’s Class A stock, Class B stock and Class C stock, according to an 8K filing Tuesday. Porat said to expect the split at the close of business July 15.

A prior stock split happened in 2014, after the company’s shares topped $1,000.

Alphabet shares extended gains to 7% at 4:24 p.m. New York time after the stock split was announced.

For more on Alphabet fourth-quarter earnings, click here for our TOPLive blog.

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Google Stock Rises As Earnings Beat, Alphabet Announces 20-For-1 Stock Split

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