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China’s Property-Led Economic Slowdown Shows No Signs of Ending

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Reuters

China steps up pressure on tech with draft online ad rules

SHANGHAI (Reuters) -China’s market regulator proposed new rules on Friday that would increase online advertising oversight, including stipulating that adverts should not affect normal internet use or mislead users. Authorities in China have tightened regulation across a range of industries this year, with an emphasis on technology. Search giant Baidu Inc and game publisher Tencent Holdings warned during recent quarterly results that the short-term outlook for advertising sales looked weak, impacted by the pandemic and China’s regulatory crackdown.

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